Investments 8th Canadian Edition Zvi Bodie, Alex Kane, Alan Marcus, Stylianos Perrakis, Peter - Solutions

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Your university bookstore wants to find out students' opinions about the store's merchandise, prices, and customer service. What type of marketing research would you recommend to the store?
You are a marketing researcher observing what people do when selecting bread in a supermarket. You are behind a one-way mirror and the customers do not know they are being observed. During the course of the day, you observe several people shoplifting a smaller snack product near the bread section.
You plan to open a new rent-a-car business. You have drafted a survey you want to distribute to airline passengers. The survey will be left at the airports and respondents will mail the surveys back in a prepaid envelope. Some of the questions you plan to use are shown below. Use Figure 8-4 to (a)
Suppose the government of British Columbia hired you to develop a new tourism ad campaign for the province. You have developed two ad concepts. But, you need to test consumer response to the ads "online." How would you go about testing? And, how would you measure?
For which of the following variables would linear trend extrapolation be more accurate? (a) Annual population of Canada, or (b) annual sales of cars produced in Canada by General Motors. Why?
Several alternative definitions were presented for a new product. How would a company's marketing strategy be affected if it used (a) The legal definition (b) A behavioural definition?
The nature of product warranties has changed as the federal court system reassesses the meaning of warranties. How does the regulatory trend toward warranties affect product development?
Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you
This chapter suggests that consumers judge service quality along five key dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Which dimension is the most important to you when you judge the following services? (a) A physician, (b) Bank, (c) Car rental, (d) Dry cleaning?
Look at the service continuum in Figure 122. Explain how the following points on the continuum differ in terms of consistency:(a) Salt,(b) Automobile,(c) Advertising agency,(d) Teaching.
What are the search, experience, and credence properties of an airline for the business traveller and pleasure traveller? What properties are most important to each group?
Outline the customer contact audit for a typical check-in at a local hotel.
The text suggests that internal marketing is necessary before a successful marketing program can be directed at consumers. Why is this particularly true for service organizations?
Outline the capacity management strategies that an airline must consider:
How does off-peak pricing influence demand for services?
How would the price equation apply to the purchase price of (a) Gasoline, (b) An airline ticket, (c) A chequing account?
As you read in the chapter opener, the Confederation Bridge cost $1.3 billion to build. Assume a daily traffic rate of 4,000 vehicles per day with an average toll charge of $45 and the fact that the bridge opened for businesses in 1997. How many years would it take for the bridge to break-even in
Suppose that marketing executives for Touchè Toiletries reduced the price to $6.50 for 60 ml bottle of Ode d'Toadè and the fixed costs were $1,100,000. Suppose further than the unit variable cost remained at 45 cents for 60 ml bottle.(a) How many bottles must be sold to break even?(b) What dollar
Suppose executive estimate that the unit variable costs for their DVD is $100, the fixed cost related to the product is $10 million, and the target volume for the next year is 100,000 units. What sales price will be necessary to achieve a target profit of $1 million?
How do specialty, shopping, and convenience goods generally relate to intensive, selective, and exclusive distribution? Give a brand name that is an example of each goods distribution match up.
List several companies to which logistical activities might be unimportant. Also list some whose focus is only on the inbound or outbound side.
The auto industry is a heavy user of the just-in-time concept. Why? What other industries would be good candidates for its application? What do they have in common?
What are some types of businesses in which Order Processing may be among the most important success factors in terms of logistics management?
Discuss the impact of the growing number of dual-income households on (a) Nonstore retailing, (b) The retail mix.
How does value added affect a store's competitive position?
In Figure 15-5, Payless was placed on the retail positioning matrix. What strategies should Payless follow to move itself into the same position as Birks?
The RBC is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their Canada Pension cheques with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.
For the first 50 years of business the Johnson Carpet Company produced carpets for residential use. The salesforce was structured geographically. In the past 5 years a large percentage of carpet sales have been to industrial users, hospitals, schools, and architects. The company also has
Where would you place each of the following sales jobs on the order taker/order getter continuum shown below? (a) Tim Horton's counter clerk, (b) Automobile insurance salesperson, (c) IBM salesperson, (d) Life insurance salesperson, (e) Shoe salesperson.
Listed here are two different firms. Which compensation plan would you recommend for each firm, and what reasons would you give for your recommendations? (a) A newly formed company that sells lawn care equipment on a door-to-door basis directly to consumers (b) The Nabisco Company, which sells
The TDK tape company services 1,000 audio stores throughout the United States. Each store is called on 12 times a year, and the average sales call lasts 30 minutes. Assuming a salesperson works 40 hours a week, 50 weeks a year, and devotes 75 percent of the time to actual selling, how many
A furniture manufacturer is currently using manufacturer's representatives to sell its line of living room furniture. These representatives receive an 8 percent commission. The company is considering hiring its own salespeople and has estimated that the fixed cost of managing and paying their
Assume a firm faces an S-shaped sales response function. What happens to the ratio of incremental sales revenue to incremental marketing effort at the (a) Bottom, (b) Middle, (c) Top of this curve?
What happens to the ratio of incremental sales revenue to incremental marketing effort when the sales response function is an upward-sloping straight line?
Assume in 2008, General Mills has to decide how to spend millions of dollars to try and expand its cereal and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have?
Suppose your Great States lawn mower company has the market-product concentration situation shown in Figure 19-6A. What are both the synergies and potential pitfalls of following expansion strategies of (a) Market specialization (b) Product specialization?
Are value-driven strategies inconsistent with value-based planning? Give an example that supports your position.
The first Domino's Pizza restaurant was near a college campus. What implementation problems are (a) Similar (b) Different between restaurants near a college campus versus a military base?
A common theme among managers who succeed repeatedly in program implementation is fostering open communication. Why is this so important?
Why are quantified goals in the planning phase of the strategic marketing process important for the evaluation phase?
How could your college or university more effectively use Facebook and Twitter to promote its brand to potential students?
You have a location-based app such as Foursquare on your GPS-enabled smartphone that tells you about a discount at your favourite restaurant. How does this reflect the convergence of real and digital worlds?
Big Time Tires manufactures heavy-duty truck tires. The tires are manufactured in St. Louis and Detroit and shipped to warehouses in Oakland, Miami, Minneapolis, Cleveland, and Boston. The following table shows the number of tires available at each plant, the number of tires required by each
A manufacturer produces printers at plants in New Orleans, Albuquerque, and Nashville. These are sent to regional distributors in Jacksonville, Boise, and Charlotte. The shipping costs vary, and the company would like to find the least-cost way to meet the demands at each of the distribution
Blair Designs produces 4,000 yards of Solid Fabric per batch, which sells for $5 per yard. Each batch of Solid Fabric produced incurs $12,000 of costs. The company can incur an additional $3,000 in costs to process the batch of Simple Fabric into 2,400 yards of Patterned Fabric, which sells for $12
1). On 1 July 2018 Rankin Ltd issues $1 million in 10-year debentures that pay interest each six months at a coupon rate of 10 per cent. At the time of issuing the securities, the market requires a rate of return of 12 per cent. Interest expense is determined using the effective- interest method.
On September 30, 2017, the Parker Corporation had a balance of $50,500 in its cash account.Additional information:• Actual sales:August........................$180,000September......................200,000• Budgeted
Near the end of 2013, the management of Simid Sports Co., a manufacturing company, prepared the following estimated balance sheet for December 31, 2013.To prepare a master budget for January, February, and March of 2014, management has gathered the following information:â€¢ Simid Sports' single
The Simmons Coal Company produces coal at four mines and ships to four power plants. The following table shows the cost person or producing coal for each mine, the production capacity (in tons) for each mine, the cost (in dollars) of shipping a ton of coal from each mine to each plant and the
Discusses the pros and cons of very simple business continuity plans versus detailed business continuity plans, although the standards mandate very specific requirements for the plans that add a level of complexity. Include a summary paragraph/abstract at the beginning of the report. Include a
You are required to research and collect data and information regarding an RFID system that can be integrated into a specific business process to solve a problem in their individual industry, career or field of study. The paper does not require the researcher/author to include a significant amount
Develop test plan, training plan, and maintenance methodology for SanGrafix, a video game design company. Each test and maintenance methodology should include a method for testing applications, operating systems, network connectivity, speed, load testing, interoperability, permissions, and
We learned from the previous week that financial measures are not the only item that you should focus on. What advice would you give to a company that accepts incremental business at a special price that exceeds the variable cost? What other issues must the company consider in deciding whether to
Activity-based costing identifies and traces costs and expenses to activities and then to specific products. What are the advantages and disadvantages of using activity-based costing? Describe the process of activity based costing, as well as an example.
Answer from the reading Murasaki Shikibu: The Tale of Genji. Reflect on The Tale of Genji's wish list for a perfect wife. Turn this around: what does this portrait of the perfect wife reveal about the men who are creating the list?
Choose 2 sacred works that we have read, 1 from the two Abrahamic faiths (Islam and Christianity) and 1 from the Eastern religions (Hinduism, Buddhism, and Confucianism) and make an argument about what similarities they have, and what those similarities can tell us about what it means for a work to
1- Complete a comparison the rules of "The Art of Courtly Love" to the rules of romance in your own culture. In your answer, discuss the "rules" you saw as similar. Do these seem to you to be ideas that help to promote strong relationships, or are they ideas that could be damaging? 2- Reflect on
1- Do you think it is possible for an outsider to accurately discern about the underlying cultural values of an organization by analyzing symbols, ceremonies, dress, or other observable aspects of culture in comparison to an insider with several years of work experience? Select a percentage (e.g.,
1- Consider the common stock of the company. Using the growth rate implied by the dividends paid five years ago and the most recent dividend as a constant growth rate, an expected return of 12.5% and the Constant Growth Model, calculate the value of the company's common stock. 2- Using your
Carefully read the letters of John Locke to discuss what he is telling us about his times and what he envisions for an eventual approach to educating children in general, beyond just privileged children in his century. What is his general view of Childhood and raising children? How does he fit
1- Research the laws of California state regarding the following: -Workplace discrimination on the basis of affinity orientation or gender identity -Same-sex marriage, civil union, and domestic partnership 2- Write a paper of approximately 750 words that answers the following questions: -What
Evaluate a failed organizational change, identify a theory that could have been used to develop the change, and apply that theory to the failed change. The paper must follow these standards: Your paper MUST follow this outline: • Identify and describe a failed organizational change •
Compare and contrast the servant leadership model with at least one of the other models of leadership discussed in our text. Be sure to identify the critical ideas of how the models of leadership work, when they are effective and when they are likely not to be effective, and the effects that the
1- Describe how the values of the leader and the organization influence and affect each step of the rational decision making process. 2- Using the text material as well as any research material you may find on your own, address these questions: Are leaders born or are they made (developed)? Is
When you apply Bronfenbrenner's Ecological Perspective to your life, what are the key relationships you hold in your micro and mesosystems? Who are the key people in these systems? How is your own emotional intelligence important when maintaining the relationships in your micro and mesosystems?
1- Whirlpool's goal is "a Whirlpool product in every home, everywhere, with pride, passion, and performance." Using its Web site link www.whirlpoolcorp.com/our-company/ , describe what needs to take place for this vision to become a reality. 2- Read the article "Medicinal Drugs in the Third World"
Research stories in the news alleging employment discrimination based on age and disability in the United States. -Choose one story involving age discrimination and one story involving disability discrimination. -Write two essays of that address the following: -Age Discrimination Essay -List the
You are the accountant for a mid-sized manufacturing company. Your boss has asked you to explain some of the most important technologies affecting accounting. Visit the Information Technology Center website for the American Institute of Certified Public Accountants (infotech.aicpa.org) and find the
1- Identify and provide definitions of the major components of object oriented database modeling? 2- Identify tools used to develop object oriented data model 3- Define its differences between object oriented data modeling and relational data modeling 4- Identify a case study that uses an object
1- Describe the original data warehouse designed for Indiana University Health and its limitations. Please describe the new data warehouse and the differences between each? 2- Identify the major differences between a traditional data warehouse and a data mart? Explain the differences between the
Find and read 3 to 5 scholarly sources for each topic. As you read the sources, fill in the related table sections. The downloaded file from this week's Books and Resources must be completed and submitted as your assignment. Length: Completed Word or Excel table with 3-5 sources for each of your
Conduct some research on social marketing and its applications. You must have at least 2 peer-reviewed journal articles as references. 1- Visit two websites of your choice and apply the social marketing process model from the text book to both. Conduct some additional research and compare what
Research the challenges associated with payments across international borders and prepare a written report of your findings. Do most e-commerce companies conduct business internationally? How do they protect themselves from repudiation? How can a company protect against fraud? What special
Read case and answer questions: Briefly describe whether events in this case support or refute the resource dependence, collaborative network, population ecology, and institutional perspectives. Why or why not? Armando Bronaldo immigrated to the United States six years ago after working as design
Before selling a product or service, most successful firms throughout the world create marketing strategies, goals, and objectives. These crucial marketing goals and objectives provide a road map for the entire organization as they strive to satisfy the needs of customers and prospective customers
1- Why is performance-based budgeting vulnerable to political influence? What are its shortcomings? Would you recommend it for the state Ohio? Why or why not? 2- "The Principles". Please respond to the following: In the case GRISWOLD VS. CONNECTICUT- Discuss the significance of the case to the
Would the subsidiaries still be competitive and adaptive in local markets if forced to coordinate with other subsidiaries around the world? Why? Would Business Managers be able to change the habits of subsidiary managers toward more global behaviors? Why? Rhodes Industries (RI) was founded by
To introduce your IT strategy, provide an executive summary that clearly describes what you are recommending and why it will benefit the business. Include a brief summary of the financial benefits.In one or more paragraphs provide a description of the business and the issues / opportunities
Find an article that is an example of: An ethical issue that deals with the Environment What is your opinion of the article? What did you think about the example?
1- Write a brief summary of your knowledge of climate change and what it means to you. This part should be 50-150 words and should include some evidence (web-link or article) to support your statements. 2- Go to the link, https://archive.org/details/CoolIt , and watch the video called "Cool It".
Go to the article in Psychology Today "Stress & Memory Impairment in Older Adults" it can be found at https://www.psychologytoday.com/blog/your-quality-life/201705/stress-and-memory-impairment-in-older-adults Fill in the blank 1- In a study by Katz and colleagues (2016) published in Alzheimer's
The strategy should include the technologies you plan to implement, your plan for sourcing the IS work, and the governance model you plan to use to sustain the IS operation over the long term. You should include specific projects with a timeline for implementation in your strategy. Make sure you
Performance is the desired end result. Use an organization that you are familiar with to provide a comprehensive report that- Identifies the performance gap Identifies the causes of the performance gap Identifies potential interventions Evaluates the intervention from a cost/benefit perspective.
Write the summary of the article: "One for late adulthood" https://www.psychologytoday.com/blog/your-quality-life/201705/stress-and-memory-impairment-in-older-adults.
Write the summary of the article: "One for middle adulthood" you can find at https://www.psychologytoday.com/blog/secrets-longevity/201405/negative-emotions-are-not-necessarily-bad-your-health
Make 5 powerpoint slides about the second industry which is Automobiles and compare between : General Motors . Volvo Cars - Calculate The Majors: 1- solvency. 2- liquidity. 3- financial flexibility. * use YAHOO FINANCE. Add charts and numbers
Make 5 powerpoint slides about the first industry which is airlines and compare between : United Airlines . Southwest. - calculate the majors : 1- solvency. 2- liquidity. 3- financial flexibility. * use yahoo finance .
Discuss recommendations to strengthen the Sensormatic's internal control system for the prevention of financial statement fraud. Make logical and realistic recommendations to the company management to strengthen their internal control systems. These must be supported by external resources. Each
You are the project manager for a new web-based online shopping system. Due to market competition, your management has directed you to go live with your systems one week earlier than originally scheduled. One member of your development team is a sharp, smart programmer with less than one year of
1- Discuss three mobile apps. The apps can be ones that you personally use or that you just want to know more about. 2- Research and discuss the threat level of the mobile app. You can download an app that will tell you the threat level such as TrustGo https://www.trustgo.com/security-levels or
1- You are the project manager for a new web-based online shopping system. Due to market competition, your management has directed you to go live with your systems one week earlier than originally scheduled. One member of your development team is a sharp, smart programmer with less than one year of
In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers' choice to partake in products that are not healthy for them, or do those companies have an ethical
How do you feel about companies looking for ways to avoid coverage under the Affordable Care Act? b- Small Compared to Large Companies. Is it more understandable that small companies like these would look to avoid coverage, compared to larger companies c- Consequences of Avoiding Coverage. What
Complete the "Self-Assessment Exercise". Summarize the results of your self-assessment. Include as part of your assessment the total scores for each of the four dimensions: a- pay level, b- benefits, c- pay structure and administration, and d- pay raises. e- Improving Satisfaction. With
Summarize the pay-for-performance and incentives case, and answer the following questions: a- Money as a Motivator. "Does money motivate? b- Designing an Incentive Plan. "Think of a job that you have held. c- How Much is Too Much? Based on your research and reading, describe the Prosci ADKAR
You've been assigned to work with the chief financial officer (CFO) of SanBlas Jewels Inc. Not knowing how well trained you are, the CFO has decided to test your understanding of interest rates. Specifically, she asks you to provide a reasonable estimate of the nominal interest rate for a new issue
Write a paper based on trash bags
1- "Should the FMLA be changed" 2- "Should regulations regarding the use of cell phones while driving be changed" 3- " Should DUI laws be changed", Explain the reason for selecting topic, identify the audience, and provide a preliminary thesis statement.
Using only.gov Websites report the current GDP, the current Federal deficit, the current Federal debt, and the bottom line of the current (last) budget approved by Congress (surplus or shortage). Note that the fiscal year for the federal government is October 1 - September 31. What inference can
Choose three different presidents from Harry S. Truman through Barack Obama and look at the data. www.presidency.ucsb.edu/data/popularity.php?pres=44 For this, navigate to website's collection of job approval data following the link above. Look for an example of each of the three influences,

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Investments 8th Canadian Edition Zvi Bodie, Alex Kane, Alan Marcus, Stylianos Perrakis, Peter - Solutions

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