Marketing An Introduction 13th edition Gary Armstrong, Philip Kotler - Solutions

Unlock the potential of your marketing knowledge with "Marketing An Introduction 13th Edition" by Gary Armstrong and Philip Kotler. Dive into a comprehensive collection of questions and answers that provide a deep understanding of marketing principles. Discover the complete answer key and solutions with our online resources, including a detailed solution manual and step-by-step answers. Access solved problems and chapter solutions, perfect for enhancing your textbook study. Utilize our test bank and instructor manual for effective learning. Explore solutions in PDF format, available for free download, and elevate your marketing expertise today!

1. Develop a relevant demographic profile of Brazil to present to a graduate school director to inform him or her about this potential market of students.2. Is this an attractive market for U.S. graduate programs? Refer to Appendix 2: Marketing by the Numbers to develop a market potential
1. Does IKEA have a truly global strategy, or just a series of regional strategies? Explain. 2. Discuss IKEA's global strategy in terms of the five global product and communications strategies. 3. If IKEA can sell a sofa in China for $160, why doesn't it sell the product at that low price in all
Deceptive advertising hurts consumers and competitors alike, and the Federal Trade Commission has stepped up efforts to combat this practice. Discuss a recent example of deceptive advertising investigated by the FTC and one investigated by the self-regulatory body, the National Advertising Division
Do you think Facebook is acting responsibly or merely trying to monetize kids as critics claim? Facebook recently announced that it will let teens' posts become public. Before the change, Facebook would only allow 13- to 17-year-old users' posts to be seen by their "friends" and "friends of
1. Discuss Warby Parker's business model in terms of the basic concept of sustainable marketing. 2. Give as many examples as you can for how Warby Parker defies the common social criticisms of marketing. Why is International Paper successful in applying concepts of sustainability? 3. Of the five
Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?
Evaluate Intel's more recent marketing efforts as the industry moves out of the PC era. What are Intel's greatest risks and strengths during this changing time?
1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter? 2. Evaluate Microsoft's recent expansions into areas such as search engines and smart phones. Do you think these are good areas of growth for Microsoft? Why or why not?
Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue to do well? What are the pros and cons of its most recent strategic marketing plan?
1. Why are consumer research and design thinking so critical to Intuit's success?2. What are the challenges Intuit faces in the near future?3. How important are Intuit's products for mobile devices?
1. What's most important to the Tesco brand? 2. How will Tesco grow without losing focus on its core customer?
1. How does Accenture target to its B-to-B audience so effectively? 2. Evaluate Accenture's history of branding campaigns. What remains consistent throughout?
Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting such a large business audience?
1. Discuss Twitter's global impact since its inception. 2. Who are Twitter's biggest competitors? How does Twitter differ from other social media companies? 3. What marketing challenges does Twitter face as it continues to expand its brand globally?
How has McDonald's grown its brand equity over the years? Has McDonald's changed in different economic times or in different parts of the world? Explain.
What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar's products differ from competitors'.
1. Why has Salesforce.com been so successful? What did the company do well when it created and expanded its product offerings? 2. What are some of the challenges Salesforce.com faces in the near future? 3. What other products and services might Salesforce.com offer next? Why?
Discuss Donahoe's vision for eBay. Is moving away from online auctions sustainable for the company?
What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant fashion?
1. What are the keys to Best Buy's success? What are the challenges it faces in today's retail environment? 2. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like Amazon.com?
What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?
1. Describe Target's marketing communications strategy. What has the company done well over the years?2. What are the risks and challenges associated with Target's marketing communications mix? Have these changed over the years? Explain.
1. Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. How did it do it? Why has that worked in the past? Will it continue to work in the future? Why or why not? 2. Explain why Gillette's sports marketing partnerships have been
1. Why is Facebook unique in the world of personal marketing? What are Facebook's greatest strengths? 2. Who are Facebook's biggest competitors? What are the greatest risks it faces in the future? 3. What does a company gain by having a Facebook page or advertising through Facebook? What would you
1. What has Progressive done well over the years to attract new insurance customers? 2. Discuss Progressive's direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so well with consumers?
1. Why has Victoria's Secret been so successful? How does the company reach its target audience? 2. What do you think are Victoria's Secret's biggest challenges? 3.What's next for Victoria's Secret? How does the company grow?
1. Where does a company like Starbucks draw the line on supporting socially responsible programs? How much of its annual budget should go toward these programs? How much time should employees focus on them? Which programs should it support? 2. How do you measure the results of Starbucks' socially
Is it right for marketers to play on parents' fear to sell products that experts conclude are not necessary or effective?
Discuss other examples of marketers using emotion to sell products. Are they ethical?
Describe how the marketing concept differs from the other marketing management orientations.
What is customer-engagement marketing and how is it related to the surge in digital and social media technologies?
When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn't the focus of marketing be to acquire as many customers as possible?
Discuss how technology is affecting marketing.
Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products or services. Evaluate its effectiveness in creating customer engagement.
Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research these two concepts and support or refute this statement. (AACSB: Communication; Reflective Thinking)
Do you think Mr. Otsuka's demands to continue focusing on high-end customers are reasonable?
Name and define the four product/market growth strategies. (AACSB: Communications; Reflective Thinking)
How are marketing departments organized? Which organization is best?
Why must marketers practice marketing control, and how is it done?
The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/). How is the GE/McKinsey Matrix similar to and different from the BCG matrix? (AACSB:
Create a mission statement for a nonprofit organization you would be interested in starting. Have another student evaluate your mission statement while you evaluate the other student's statement, suggesting areas of improvement.
Name and describe the types of publics in a company's marketing environment.
1. Debate whether it is ethical for seed manufacturers to replace one controversial technique (genetic engineering) with another (mutagenesis) to avoid regulatory threats. 2. Is it wise for GMO manufacturers to fight mandatory labeling? Debate this issue. Genetically modifying seeds to produce
Marketers are interested in demographic trends related to variables such as age, ethnicity, and population. The U.S. Census Bureau provides considerable demographic information that is useful for marketers. For example, the following table provides a sample of such population data (see
Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers, Generation X, and Millennials?
In 1965, more than 40 percent of American adults were smokers. That percentage has now fallen to less than 18 percent. Tobacco companies have dealt with this threat by developing new markets overseas and also developing alternative nicotine products such as electronic cigarettes (e-cigarettes).
Form a small group and discuss cultural trends in the United States. Research one of them in depth and create a presentation on the trend's impact on marketing.
1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have affected Sony's performance during that period? 3. What stands in the way of Sony's success today?
What is big data, and what opportunities and challenges does it provide for marketers?
1. Describe at least four applications you use that provide location, time, and date information that can be tied to your identity. 2. Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit card transactions. Everyone generates metadata as they
1. Calculate the expected monetary value (EMV) of both company actions. Which action should the company take?2. What is the expected value of perfect information (EMVPI)? Should the research be conducted?Conducting research is costly, and the costs must be weighed against the value of the
What is a marketing information system (MIS), and what characteristics should it possess?
Name and describe the three types of research objectives and give an example of a research study for each.
What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?
Why are marketing analytics so important in the age of big data?
1. Discuss the value of social data for marketers. 2. A "dark social channel" refers to a private channel or a channel difficult to match with other digital channels. An example of a dark channel is email. However, Google routinely mines its roughly half-billion Gmail users' emails. Research how
1. What are the strengths and weaknesses of the Campbell Soup Company's marketing information system? 2. What objectives does Campbell have for the marketing research efforts described in this case? 3. Compare the effectiveness of Campbell's biometric research with its deep dive research. 4.
1. Research the Travel Act and the FCPA. Explain how the SEC could file charges under the FCPA if this was not a bribery case involving a foreign government. 2. What would you do if your supervisor directed you to bribe other businesses to obtain contracts? Is there legal protection for employees
1. Calculate the scores for brands B and C. Which brand would this consumer likely choose?2. Which brand is this consumer least likely to purchase? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.One way consumers can evaluate alternatives is to
Name and describe the stages in the adoption process and discuss the importance of this model for marketers.
How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?
Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase.
Describe how business-to-business marketers use digital and social media channels to engage customers, market their products, and manage customer relationships anywhere.
Kaizen. Seiri. Seiton. Seiso. Seiketsu. Shitsako. Jishuken. These Japanese words are related to continuous quality improvement and are applied in supplier development programs, particularly Toyota's. Research Toyota's Production System (TPS) and describe how these concepts are applied in supplier
1. Find an example of a blog on a topic that interests you. Are there advertisements on the blog? Does the blogger appear to be sponsored by any companies? Is there information regarding sponsorship? Write a brief report of your observations. 2. Summarize the FTC's disclosure rules on using social
1. Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why? 2. To what degree is GoldieBlox bucking the blue/pink toy aisle system? 3. If GoldieBlox
1. Assuming the average cost of life insurance is $700 per year and that potential customers purchase one policy per year, use the chain ratio method described in Appendix 3: Marketing By The Numbers to calculate the market potential for life insurance in the military market. 2. Discuss the factors
How can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation.
Discuss the three factors firms consider when evaluating market segments. Which is most important?
How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.
The chapter describes many companies' individual marketing efforts that customize products for individual customers, such as M&Ms, PUMA, and Harley-Davidson. Find and describe another example and discuss whether the cost of customizing is worth the value provided to consumers.
"Manfluencers" is a term that describes a new marketing trend. To what does this refer? Describe two examples of how marketers have responded to the "manfluencers" trend?
1. Search the Internet to find other examples of retailers using SoLoMo to target and engage potential customers, or describe how you have used a retailer's app in this manner. 2. Do manufacturers use SoLoMo? Find examples of or make suggestions as to how manufacturers can use this type of
1. Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.2. Which market targeting strategy is Virgin America following? Justify your answer.3. Write a positioning statement for Virgin America.4. Will Virgin America
What is a product? Name, describe, and give an example of each type of consumer product.
1. Do you think products with geographical indications are actually superior to other similar ones not originating from that geographical region? Is it ethical for makers of these products to command higher prices when others can make or grow them just as well? 2. Do geographical indications (GIs)
1. What brand development strategy is Kellogg's undertaking? 2. Assume the company expects to sell 5 million packages of Pop-Tarts Gone Nutty! in the first year after introduction but expects that 80 percent of those sales will come from buyers who would normally purchase existing Pop-Tart flavors
Compare and contrast the two dimensions of product quality.
What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.
What is a product mix? Name and describe the four important dimensions of a product mix.
Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor's office differ from those offered by a bank?
The Food and Drug Administration recently announced a proposal to change the standard nutrition label on food items. In a small group, research the proposed changes and create a report explaining them. Include history on nutrition labels in your presentation.
What is "genericide"? Discuss a recent case and make recommendations regarding how marketers can avoid it. (AACSB: Communication; Reflective Thinking)
1. Describe the core, actual, and augmented levels of product associated with this product. What level does the monitoring service represent? Explain. 2. Discuss two examples of similar types of wearable technology for humans. Want to monitor your dog's health and fitness? Now you can with devices
1. What benefits does Target receive from its store brands? 2. Is Target's store brand strategy working? Explain. 3. What could Target do in the future to further develop strengths in store brands? 4. What potential problems does Target face in continuing its focus on store brands? Target is the
1. Discuss the ethical issues surrounding this type of product. Is there substantial research to support the claims and safety of these new products?2. What is the Food and Drug Administration's stance on these types of devices and other products, such as herbal supplements, marketed as cognitive
1. What types of fixed costs are associated with this service? Assuming fixed costs of adding this mobile service will increase by $20,000 and a desired contribution margin of 40 percent, determine the amount of sales necessary to break even on this increase in fixed costs to offer this additional
What is performed in the business analysis step of the new product development process? How does a business carry out this step?
How can companies adopt a holistic approach to managing new product development?
Describe the options available to marketers of products in the decline stage of the product life cycle.
The "Internet of Things"-a term that refers to everyday objects being connected to the Internet-is growing. Thermostats, ovens, cars, toothbrushes, and even baby clothes are connecting to the Internet. Research this phenomenon and suggest five innovative product ideas connected to the Internet of
1. Research the telemedicine industry and describe two companies offering services. What are the pros and cons of offering medical services this way, and is there governmental or industry guidance for this industry? 2. In what stage of the product life cycle is telemedicine? What role has mobile
1. Assuming A&F's gross profit margin is 60 percent and cost of goods sold represents the only variable cost, by how much must sales increase to maintain the same gross profit margin in terms of absolute dollars if A&F lowers prices by 10 percent? 2. By what percentage must costs decrease if A&F
Name and describe the four types of markets and the challenges they pose with respect to setting prices.
What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples
Name and describe the two broad new product pricing strategies. When would each be appropriate?
Compare and contrast price discounts and allowances, describing the types of each.
If you've ever traveled to another country, such as Germany, you may have noticed that the price on a product is the total amount you actually pay when you check out. That is, no sales tax is added to the purchase price at the checkout as it is in the United States. That is because many countries
In a small group, research the legal requirements regarding orders resulting from an online pricing mistake. Must sellers honor such orders? Write a report of what you learned. Then describe an example of an online pricing glitch and summarize what the company did to respond to the glitch.
Bridgestone Corporation, the world's largest tire and rubber producer, recently agreed to plead guilty to price-fixing along with 25 other automotive suppliers. What is price-fixing? Discuss other recent examples of price-fixing.

Showing 11000 - 11100 of 13098

First
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
Last

Marketing An Introduction 13th edition Gary Armstrong, Philip Kotler - Solutions

Step by Step Answers